Sunday, October 2, 2011

Principles of Marketing (14th Edition)

Principles of Marketing (14th Edition)
Philip Kotler, Gary Armstrong,
Prentice H all | 2011 | ISBN: 0132167123
744 pages | PDF | 33 MB

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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