Excel for Marketing Managers

Excel for Marketing Managers
150 pages | PDF | 10,3 MB

Packed with practical steps and real life Excel tips for owners and marketing professionals to use
everyday. A must for better marketing decisions! What this book tries to do is to weed through the myriad information resources and to give you the quickest and dirtiest tricks to get you out of the drudgery of analysis and into the fun and
excitement of building your business.

Research
Lead Tracking
Trade Shiws
Forcasting
Pricing
Sales Reports
New Markets
Growth Rates
Segmentation
Targeting
Positioning
Charting
Metrics
Goal Seek
Customer Satisfaction

This book outlines a process for doing this and then gives you tools and templates you can use to get the job done.


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